To increase exposure, they publish story-like videos to build up the interest of the users and link this content directly to the product that the influencer or their customer is talking about in the video. This intent is what most of the brands are looking for, right?! And therefore, the ones that recognized it are gaining a perfect channel to build community and sell more online.įor example, Glossier publishes user-generated content as social proof of the effectiveness of their products. This means that Pinterest addresses an actual intent for the users to do something – paint their room, decorate an entire house, buy new clothes or find a new recipe.Īll these intent activities usually have a call to action nature – lead people to download, save or buy something. Pinterest is a social media network that gives creators a unique opportunity to promote their brands to audiences that look for their products.
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